
who we are
Our philosophy is simple -
The greater purpose is more than moving traffic safely and efficiently;
it is to help create a sense of place, to enhance livability,
to help shape a community.
about our firm
SRF Associates provides distinguished professional transportation planning, engineering and design consulting services to communities and private clients throughout New York and Pennsylvania. Communities have a vision of their future, developers want to see a return on their investment, and people demand transportation options.
SRF works with you to develop solutions.
In 1985, this firm was organized in recognition of the need for such specialized services. We offer expertise in Traffic Impact Analysis, Traffic Operations and Safety, Transportation Planning and Design, Access Management, Active Transportation Plans, Pedestrian & Bicycle Safety, Traffic Calming, Thoroughfare Makeover and Revitalization, Highway Design and Permitting, Signal Design, Municipal Technical Reviews, Transportation Demand Management, and Parking Solutions.
We realize the need to evaluate development within the holistic context of land-use patterns that are driven by local decision-making and planning. We take an integrated approach to balancing growth and mobility while satisfying the goal of safety and equity for all users of the transportation system, especially pedestrians and bicyclists, as well as respect for conservation of open spaces. SRF strives to enhance the quality of life for all.

meet our team
We love what we do! Assisting our clients in realizing their vision for a successful project or community plan is our passion. Our highly experienced, multi-disciplinary, and award-winning team consists of engineers, planners, and designers. We understand that our clients have individual needs when it comes to project scale, time, budgets, and implementation schedules. Our goal is to develop creative, actionable, and forward-thinking solutions.

word on the street

our clients and partners
During our more than 30 years in business, we have developed relationships with agencies, clients, and partners across various market segments and of varying sizes. A high level of focus, technical expertise, attention to detail, and accountability is expected by those with which we work. Our proven and trusted approach to every project is not "cookie cutter"; every client and partnership is unique. We are proud and thankful for those relationships and are dedicated to realizing your project.
a/e/p firms
Appel Osborne Landscape Architecture
Barton & Loguidice (B&L)
Bergmann Associates
Bohler Engineering
Carmina-Wood-Morris
CJS Architects
Costich Engineering
DDS Companies
EDR Landscape Architecture
Fagan Engineers
HOLT Architects
Ingalls Planning & Design
LaBella Associates
Landis Evans + Partners
LandTech Surveying and Planning
Langan
Marathon Engineering
Metzger Civil Engineering
MRB Group
Napierala Consulting
Nussbaumer & Clark
Parrone Engineering
Steinmetz Planning Group (now with B&L)
Stieglitz Snyder Architecture
Stream Collaborative
TG Miller Engineers & Surveyors
Toole Design Group
Trowbridge Wolf Michaels
Whitham Planning & Design
WM Schutt Associates
government + Public sector
Erie County
Genesee County
Monroe County
Onondaga County
Ontario County
Tompkins County
City of Rochester
City of Buffalo
City of Canandaigua
City of Cortland
City of Ithaca
City of Hermitage, PA
City of Sharon, PA
Sayre Borough, PA
Town of Amherst
Town of Batavia
Town of Brighton
Town of Clarence
Town of Farmington
Town of Greece
Town of Henrietta
Town of Irondequoit
Town of Ithaca
Town of Penfield
Town of Perinton
Town/Village of Pittsford
Town of Victor
Town/Village of Webster
Town of West Seneca
Village of Fairport
development
Benderson Development Company
Campus Construction Management
COR Development
DiTucci Properties
EdR Trust
Ellicott Development
Indus Hospitality Group
Iskalo Development
Konar Properties
LeFrois Builders & Developers
LeylandAlliance
McGuire Development Company
Morgan Management
Newman Development Group
Pegula Sports and Entertainment
Savarino Companies
Sinatra & Company Real Estate
Uniland Development Company
education
Cornell University
Rochester Institute of Technology
St. John Fisher College
Syracuse University
SUNY Oswego
Ithaca College
Bloomfield High School
Brighton Central School District
Calkins Road Middle School
Canandaigua Main Campus
Canton Central School District
East Irondequoit Central School District
Greece Central High Schools: Arcadia, Athena, Olympia
Lansing Central School District
Lancaster Central School District
Penfield Central School District
Rochester City School District
Trumansburg Central School District
Uncommon Schools
Victor Central School District
Wayne Central School District
West Irondequoit Central School District
other
transportation agencies
Genesee Transportation Council
Greater Buffalo-Niagara Regional Transportation Council
Ithaca-Tompkins County Transportation Council
Mercer County Regional Planning Commission
Monroe County Department of Transportation
New York State Department of Transportation
Regions: 3, 4, 5, 6, and 7
Onondaga County Department of Transportation
Rochester Regional Transit Service
corporate
Aldi
AutoZone
BJ's Wholesale Club
Burger King
Chick-fil-A
Classy Chassy
Crosby's
CVS
Delta Sonic
Dunkin Donuts
ESL Federal Credit Union
Family Dollar
Fastrac
FedEx
Five Star Bank
Hilton Hotels
Hyatt Hotels
Key Bank
LA Fitness
Lowe's
Olive Garden
Sam's Club
Sonic Drive-in Restaurants
Squeaky Klean
Starbucks
Taco Bell
Tim Hortons
Tops Friendly Markets
Walgreens
Walmart
Whole Foods
YMCA
Common Ground Health
Hopkins Sorgi & Romanowski
Ibero American Action League
Islamic Center of Rochester
Ithaca Neighborhood Housing Services
Rochester Management

awards & distinction
We are a tireless team of thinkers and doers and will go the extra mile to deliver a stand-out product. This dedication and high quality of service we give to our clients has been recognized and we could not be more humbled by these honors.
Broad/Court/Chestnut St. Project w/ Roundabout | 2015
Engineering Excellence Platinum Award
American Council of Engineering Companies
Business Route 62 Corridor Study | 2013
Planning Excellence Award
American Planning Association | Pennsylvania Chapter
The Hamlet of Varna Community Development Plan | 2013
Planning Excellence Award
American Planning Association | Upstate NY
Dewey Avenue Revitalization Strategy | 2013
Planning Excellence Award for Implementation
American Planning Association | Upstate NY